The Modern Tea Journal

Chapter Six | Building What Comes Next

The Future That Lies Between The future of tea does not require us to abandon tradition. Nor does it require us to cling to it. The most exciting future lies somewhere in between. A future wher...

Chapter Five | A Future Bigger Than Its Past

The Assumption That Limits Us One of the most limiting assumptions we can make is that a category’s future will resemble its past. Tea’s story is often told through history. Its origins. Its t...

Chapter Four | Progress Doesn’t Require Reinvention

The Principle of Continuous Improvement One of the principles I admire most comes from manufacturing. The idea that excellence is rarely the result of a breakthrough. More often, it is the resul...

Chapter Three | Hospitality Has Changed

A More Intentional Guest At the same time, hospitality itself has changed dramatically. The café of today is not the café of twenty years ago. Guests are more informed. More curious. More inten...

Chapter One | Tea Deserves Better.

Modern Tea An Industry Observation For much of the last decade, one of the most interesting transformations in hospitality has happened in plain sight. Coffee changed. Not simply as a product,...

Chapter Two | The Category We Stopped Questioning

A reflection on tea, hospitality and what comes next.