Last updated: July 2026

Your Privacy

Your trust matters to us.

Whether you’re exploring our collection, placing an order or subscribing to our newsletter, we want you to feel confident about how your information is collected, used and protected.

This Privacy Policy explains what personal information we collect, why we collect it and the choices available to you.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

This website is operated by Canton Tea Company Limited.

Throughout this Privacy Policy, “Canton”, “we”, “our” and “us” refer to Canton Tea Company Limited.

If you have any questions about this policy or your personal information, please contact:

Email: hello@cantontea.com

2. What Information We Collect

Depending on how you interact with us, we may collect:

Information you provide

Name
Billing address
Delivery address
Email address
Telephone number
Account login details
Order history
Subscription preferences
Marketing preferences
Information submitted through contact forms
Wholesale enquiry information

Information collected automatically

When you visit our website we may collect:

IP address
Browser type
Device information
Operating system
Website usage
Pages visited
Referral source
Approximate location
Cookies and similar technologies

3. How We Use Your Information

We only collect information where we have a lawful reason to do so.

Your information may be used to:

Process and fulfil orders
Deliver your purchases
Process payments
Manage subscriptions
Create your online account
Respond to enquiries
Provide customer support
Improve our products and website
Personalise your shopping experience
Send service communications
Send marketing communications (where you’ve chosen to receive them)
Prevent fraud
Meet our legal obligations

4. Our Lawful Basis

Under UK GDPR we rely on one or more of the following lawful bases:

Contract

To process your orders and provide our services.

Consent

For email marketing, newsletters and certain cookies.

Legitimate Interests

To improve our website, understand customer behaviour, prevent fraud and develop our business.

Legal Obligation

Where we’re required to retain records for accounting, taxation or legal purposes.

5. Marketing

If you’ve subscribed to receive updates from Canton, we may occasionally send you:

New tea releases
Brewing guides
Articles and educational content
Invitations to events
Product recommendations
Exclusive offers

You can unsubscribe at any time using the link in every email or by contacting us directly.

We never sell your personal information.

6. Our Technology Partners

To provide our services we work with trusted third-party providers.

These providers only receive the information necessary to perform their services and process data on our behalf where appropriate.

7. Cookies

Our website uses cookies to improve your experience.

Cookies help us:

Remember your preferences
Keep your shopping basket active
Understand website performance
Measure marketing activity
Improve future visits

Full details can be found in our Cookie Policy.

8. Payment Information

We do not store your payment card details.

Payments are processed securely by trusted payment providers using industry-standard encryption.

9. How Long We Keep Information

We only keep personal information for as long as necessary.

Typical retention periods include:

Customer orders:
Up to seven years to meet accounting and tax obligations.

Marketing subscriptions:
Until you unsubscribe.

Customer service enquiries:
As long as reasonably necessary to resolve your enquiry.

Website analytics:
In accordance with our analytics settings and cookie preferences.

10. Your Rights

Under UK GDPR you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Withdraw consent
Receive a copy of your information (data portability)
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact:

hello@cantontea.com

11. International Transfers

Some of the service providers we use may process information outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or equivalent legal protections required under UK GDPR.

12. Security

Protecting your information is important to us.

We use appropriate technical and organisational measures to safeguard personal information against unauthorised access, loss, misuse or disclosure.

While no online service can guarantee absolute security, we continually review and improve our security practices.

13. Children’s Privacy

Our website is intended for a general audience.

We do not knowingly collect personal information from children under the age of 13.

If you believe a child has provided us with personal information, please contact us and we’ll remove it as quickly as possible.

14. Changes to This Policy

As Canton grows, this Privacy Policy may evolve.

Any updates will be published on this page together with the date of the latest revision.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, we’d be happy to help.

Email: hello@cantontea.com

If you’re not satisfied with our response, you also have the right to contact the Information Commissioner’s Office (ICO):

https://ico.org.uk

A Final Note

We believe trust is earned through transparency.

The information you choose to share with us helps us deliver better products, better experiences and better service. We treat that responsibility with the same care and intention that guides everything we do.